Is your website still up to date? 12 checks for Swiss small businesses
Updated September 30, 2026 · 2 min read
A website can look fine and still lose customers every day: slow on phones, invisible on Google, no quick way to call. These 12 points take a few minutes to check.
The technical basics
If one of these is missing, Google and visitors notice straight away:
- HTTPS enabled: without the padlock, browsers show “Not secure”.
- Loads in under 3 seconds on mobile: every extra second loses visitors.
- A layout built for phones: more than half of visits come from there.
- Sitemap and indexable pages: otherwise Google can’t find your content.
What Google reads
Your title and description are your free ad in search results:
- A unique title per page, with trade and town (e.g. “Hairdresser in Lugano”).
- A 120–160 character meta description that invites the click.
- Exactly one clear main heading (H1) per page.
- Structured data (Schema.org) with address, opening hours and phone.
What customers need
Visitors want to understand in seconds what you do and how to reach you:
- Tap-to-call phone and WhatsApp, visible without searching.
- A simple contact or booking form.
- Your customers’ languages: in Switzerland usually at least two.
- Fresh content: a © 2021 in the footer looks like a closed business.
Check it in 30 seconds
Our free website check tests these points on your site and gives you a score from 0 to 100, with tips for whatever is missing. No sign-up.